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Berlin Design Selection Milano 2015

The Berlin Design Selection Tour is going to stop at some of the most renowned design fairs

Once again in 2015, the state of Berlin will represent its design scene in foreign markets under the established brand “Berlin Design Selection”. The brand was founded by the Landesinitiative Projekt Zukunft and the Berlin Senate Department for Economics, Technology and Research.

Dynamo Design e.V. was commissioned to realize these international exhibitions. The aim of these presentations abroad is to open up new markets for Berlin-based design companies and studios in terms of a broader networking with producers, distributors and trade companies.The Berlin Design Selection Tour is going to stop at some of the most renowned design fairs and festivals worldwide in order to present a selection of design objects, products and prototypes by Berlin-based designers and, thus, position as well as showcase Berlin design on an international level.

For the first time the show will take place at the renowned Brera Design District. The historic area of Brera offers prestigious and impressive showrooms during the Milan Fair – established brands and galleries will showcase their new products and concepts.

Organized by the makers of the Fuorisalone, the Brera Design District presentations will be accompanied by extensive communication measures (guide, listings, label, etc.). Representatives from the furniture and textile industry as well as traders and galleries are expected as visitors – all in all a very promising environment for promoting design from Berlin.

Within the scope of this year’s Berlin Design Selection, the city of Milan will get to see a curated selection of design works by various successful designers from Berlin. The products range from flamboyant lights to tables with artistic and experimental surfaces. The collective representation of Berlin’s design companies shows a variety of design products that are aimed to inspire the international interior design market.

Whether clean minimalism, sustainability concepts or reinterpreted design classics – the pieces bear the potential to establish Berlin’s design as a distinct category and to expand its international presence.

The renowned and multi-awarded design bureau COORDINATION BERLIN has been the responsible for embedding this year’s exhibition in such an imaginative frame. We proudly present the Berlin Design Selection -Milano 2015- exhibition, we are sure it is going to convince the public with its content and aesthetics.

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