GUMDESIGN GUMDESIGN

GUMDESIGN (1999)

Laura Fiaschi (Carrara, 1977) - designer and graphic designer 
Gabriele Pardi (Viareggio, 1966) - architect

They deal with architecture, industrial design, graphics, art direction for companies and events.

Among their clients: Bormioli Rocco, Ceramiche Mazzotti, Codal, De Castelli, De Vecchi, Este Ceramiche, Extravega, Fabbri Fiore, Fedrigoni, Fiat, F.lli Guzzini, Invicta, Jannelli&Volpi, Lagostina, Lavazza, Lefel, Opos, Mercedes-Benz, Mirage, Red Bull Italia, Sacerdote Marmi, San Pellegrino, Serafino Zani, Silik, Swarovski Italia, Up Group, Vhernier, Vilca, Vivarini, Zeroombra, Yoox.

They have won many prizes, among which First Prize at the Creativity International Competition "Swiss in Cheese", the First Prize at the competition of architecture for Marinella di Selinunte, the First Prize at the competition of graphics for "The poster of Carnival Torre del Lago Puccini", the Second Prize (2012) and four special mentions at the International Competition "Young&Design"; they have been selected, as designers, for the exhibitions "Prime Cup" and "New Italian Design", arranged by the Director Silvana Annichiarico for the Milan Triennale Exhibition and for the Exhibition "Theatre of Italian Creativity" in New York, arranged by Vanni Pasca.

Alessandro Mendini selects for the Design Museum of the Triennale of Milan the tasting glass Swing; Dyade Ltd invites Gumdesign to represent the italian design for IDEA in London during the London Festival Design and the Magma museum receives some objects of Gumdesign in the permanent collection; are selected by Triennale of Milan for a major exhibition at the Santral Museum of Istanbul and Vittorio Sgarbi choose them for the Italian Pavilion (Venice Biennale) to the Pecci Museum of Prato.

The MoMa of San Francisco select Swing and Calici for a important exhibition and for the permanent collection.

Since 2008 they are in charge of the Creative Direction of Cambiovaso for the Upgroup company, that has involved, till now, thirty international designers and has been selected for the Adi Design Index 2009 and Compasso d'Oro.

They are involved, in the University area, with open classes, workshops and they cooperate with the "Free University" of Bolzano, the Cried of Milan, the Ied of Florence and Rome, Pisa University and the Celsius in Lucca, the Faculty of Architecture of Genoa, the Faculty of Engineering of Trento.

The most important specialized magazines and many publications document the work of the studio.

Dynamism, transformability and versatility, fun and playing are the perceivable features in every design that the company undertakes; designing and dreaming go hand in hand... imagining, conceiving, inventing, creating something that is new and precisely... everything that implies emotional tension that is nothing short of dreaming!