PROGETTI >> REALIZZATI

FILOTTO

PROGETTISTA: Adriano Design

Year:: 2014
Category:: Furnishing / accessories
Customer:: BD COLLECTION
Viewed: 946 TIMES

DESCRIZIONE: B Collection and Adriano Design have together outlined the identity of a new luxury design brand – Calma e Gesso. Distinctly Italian in both its...

B Collection and Adriano Design have together outlined the identity of a new luxury design brand – Calma e Gesso. Distinctly Italian in both its design and production, the brand brings a new series of luxury lifestyle products to the international market, beginning with a series of high-class games tables. American architect and entrepreneur Gregg Brodarick is the director of B Collection, the company behind Calma e Gesso managing its production and distribution. He has worked and studied in Italy for two decades, and is editor of a series of Made in Italy brands. Internationally renowned torinese designers and brothers, Davide and Gabriele Adriano, of Adriano Design are the art directors of the Calma e Gesso brand and designers of its first product range. Having already collaborated on a number of eye-catching products such as Teckell® – the re-designed foosball table, including, they join forces again with Calma e Gesso to give a new life, new characteristics and new values to some classic products. Elegant and unique, this new collection embodies the perfect duet of italian style and technological innovation. Clarity on cue Launching the brand is the classic game of billiards, an emblem of leisure originating from the palaces of the bourgeois which has since become a popular sport across the generations. The first challenge of Calma e Gesso has been in recreating a product with such a long history but so little evolution. The billiards, or pool table has always been a work of artisan carpentry, even up until the present day, but itis a design ‘frozen in time’. Taking the strongest traditional elements from the table designs of established artisans and re-interpreting them with a series of innovative, patented solutions, Calma e Gesso has succeeded in re-creating the familiar green wool suspended in an ethereal crystal structure. With this sophisticated design, Calma e Gesso have removed the material ‘heaviness’ that has always characterized the classic pool table, as well as the colossal inventions of the past – and have given it a new lease of life for its modern setting (Filotto was first launced to the public at the Ralph Lauren flagship Store in NYC). The magic lies in having realized a thin, steel frame, which is both adjustable, divisible, and supports the solid slate game surface, as well as the crystal structure that characterizes this new design. The unique feeling of seeing a 600 kg billiard table ‘float’ on four legs is second only to the pleasure of playing on this italian masterpiece. Italian Ingenuity: Reinventing the Rules Calma e Gesso is established at the intersection between artisan production and modern style, with a focus on authentic italian quality. Whether it be in the product’s form, the materials used, or the manufacturing process, Calma e Gesso draws upon the highest quality italian traditions and innovations, collaborating with passionate and skilful artisans across Italy to bring a collection of original ‘Made in Italy’ products that transcend that of merely design to become works of art for the luxury milieu. The Adriano brothers go on to stress how “the design, construction and workmanship of this work of genius are all Italian and are the highest expression of the technological sophistication of the craftsman that have always distinguished this country from the rest of the world.” Innovative technological solutions and sophisticated production techniques are the basis of the brand’s design philosophy and can be seen in the way they approach design, breaking and re-inventing the rules, in order to re-create products that are unique and desirable. The importance of their italian heritage, and its contribution to its technological sophistication, is clear in the design, construction and workmanship of their work. The design of the Calma e Gesso range embodies this never-ending endeavour to search for new masterpieces of italian style and perfectionism.