PROMOTEDESIGN.IT was born in 2010 from an idea of Prodes Italia group, that has been working for years in the design, high jewellery, and contemporary art fields, with the aim of promoting innovation and creativity. is an international reference point for designers, companies and all the entities of the sector that want to improve their brand reputation. A network in constant growth and evolution that exploit the potential of web, publishing, events and electronic commerce to create and strengthen the relationships between all the involved protagonists, thus creating the foundation for the establishment and the expansion of true commercial and media relations.


Din – Design In, in its eight edition, is the event in which designers, companies, schools, organizations and architects from all over the world have the chance to exhibit their products and projects.

After the success of the former 7 editions, Din – Design In confirms its presence in one of the most exciting and challenging district of the Milan Design Week: the Lambrate Design District, where the visitor can get lost among the shows curated by designers, independent entrepreneurships and international universities and academies.

The exhibition space is a former industrial hangar of 2000 square metres, where will create an experiential path, carefully scouting and selecting innovative brands, young labels and historical brands to show the best of contemporary design scenario.

Inside the show there is also a temporary shop of 300 square metres, managed by dedicated to the selling of contemporary jewellery creations.

To each exhibitor is guaranteed high visibility, which is turned into real commercial contacts, strategic partnerships, working and media relationships.

Given the importance and the role it plays in the promotion of Milan as one of the reference point and international showcase for the design, the Lambrate Design District is sustained by Institutions and Authorities as the Comune di Milano - Assessorato Politiche del lavoro, commercio, moda e design and also by important media partners.

To further extend the commercial network, after the busy Milan Design Week, gives the chance to its designers and brands to publish their products inside the Design For Catalogue, now in its eighth edition. To make it possible for the participants to further increase their distribution channels, the volume, published by Fausto Lupetti Editore, is distributed internationally and sent to over 5,000 commercial contacts all over the world: concept stores, architectural studios and multi-brand show rooms will be able to get in touch with the designers to purchase the products and to establish collaborations.








2000 mq

Exhibition Area


Exhibited Items