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Ceramica Magica presents Biancone

The evocative stone from Puglia is the protagonist of a versatile covering suitable for any context

 
CERAMICA MAGICA PRESENTS BIANCONE,
THE NEW COLLECTION THAT BLENDS ANCIENT AND MODERN
 
The evocative stone from Puglia is the protagonist of a versatile covering suitable for any context.
 
 
Ceramica Magica, the original and versatile brand of Terratinta Group, presents Biancone, a collection where the ceramic tradition of Emilia Romagna meets the main material of the Apulian territory: stone. The result of this combination of styles and materials is surprising and confirms the brand's desire to let itself be lulled by the very essence of the heel of the Italian boot. Puglia with its ancient views, hilly landscapes, castles and cathedrals is the source of inspiration for this new product to be discovered. 
In an area where human presence almost merges with its absence, shrouded in silence, you can see how man has used stone over time to build farms and farmhouses, but also for local buildings and works of art such as Trani Cathedral. The absolute protagonist is Biancone, a limestone rock characterised by the white colouring typical of the area, used both for handcrafted works such as interior and exterior cladding, sculptures, stairs and swimming pools, and also for industrial constructions such as road works, including pavements, squares and walls, so much so that it has become a highly prized iconic material known all over the world.
 
 
The development of a single shade in different sizes and thicknesses offers a complete proposal. Like the original stone, Biancone Beige adapts to any space and blends into the environment. Perfect for interiors in its matt finish, or for exteriors with its ultra-matt finish, Biancone Beige can run through domestic spaces and be the impeccable companion for every need.
The collection is also enriched by an "artisanal" use of stone: with its tumbled finish that highlights its rough edges, Le Chianchette proposes a multiformat laying which, in a 90x90 size, skilfully mixes different sizes, from 15x15 to 30x45, geometrically combining squares and rectangles.
 
 
Technical features
Unglazed porcelain stoneware
Sizes
120×280 Light 6mm matt rectified . 90×90 matt rectified. 90×90 ultra matt rectified. 60×90 matt rectified. 60×60 matt rectified. 30×60 matt rectified. 30×30 matt rectified. 20×60 matt rectified. 20×20 matt rectified. Le Chianchette 90×90 tumbled composition . Cava 30×60 matt rectified. Mosaic 30×30 matt . Mosaic 30×30 ultra matt . Skirting 7×90 matt . Skirting 7×60 matt . Step tread 34×90 matt .
 
 
Terratinta Group
Founded in 2017, Terratinta Group Srl SB is a company that designs, creates and distributes designer ceramic products, with its five brands Terratinta Ceramiche, Ceramica Magica, Sartoria, Micro and Atmosfere. The latest brand, Atmosfere, broadens the Group's range of products: no longer just floor and wall tiles but a new ambitious project with proposals for the world of furniture and accessories. In a very competitive sector, the group distributes a high-end Italian product in over 50 countries worldwide. The 2,000 m2 headquarters in Fiorano Modenese, divided between offices, showrooms and recreational spaces for adults and children, responding to the most contemporary work requirements, has already received international recognition, helping to project the brand towards a future marked by innovation, sustainability and concreteness. In 2019 Terratinta Group is selected by L'Economia and ItalyPost as one of the 175 companies of excellence in Emilia Romagna. In the same year it launches the Change Project, an ethical and strategic choice that envisages the transformation of the Group into a completely zero-impact company through three actions: Plastic Free, Green Energy, Paper Decrease. In 2020 it becomes a Benefit Company, joining a group of companies that have chosen to distinguish themselves through a virtuous and innovative legal form. Becoming a Benefit Society has led first of all to the modification of the company's statute, with the aim of giving a new direction to the Group's activities not only for the present but also for the future, a lasting commitment that is part of the company's DNA.
 
Press office:  Ghénos Communication - Milano - press@ghenos.net - www.ghenos.net
 
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