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28.09-07.10 2018

From protest poster to mushroom farming: in its twelfth edition, Austria’s biggest and most international design festival will be showing all that design can be, the themes that motivate designers, and how all this happens in practically every nook and cranny of Vienna. From 28 September till 7 October 2018, a multitude of festival events make Vienna into the City Full of Design. The Festival, headed by Lilli Hollein, fosters a new awareness of design and sees it not primarily in its aesthetic function, but first and foremost as a profound and elementary component of our everyday life. 
This autumn, too, we look forward to the great number of programme items in the form of exhibitions, workshops, participatory projects, talks, cooperative ventures and tours throughout Vienna. It’s our job to help people discover surprising and pioneering aspects of our product culture. The VIENNA DESIGN WEEK is expert in managing the balancing act between a specialist and a broad-based public. On show are national and international projects, positions, creative and production processes and also experimental approaches in architecture and in current design work in graphics, products, furniture, industry and social design. 
Most contributions are produced especially for the Festival, many even developed on commission of the VIENNA DESIGN WEEK. The VIENNA DESIGN WEEK is renowned for its curated programme and innovative character, and its endeavour to merge different disciplines – with a special focus on the relationship of design and industry as well as on the promotion of experimental approaches. In this way the Festival has established a continually growing network of creative people and enterprises on the home and the international scenes, a network that is strengthened and used by leading players from culture, industry and the media. 
The VIENNA DESIGN WEEK is a design festival oriented on content and has always seen its task in putting a visual and emotional focus on the whole range of themes, challenges, work methods and problem-solving proficiency in design. Its aim is to familiarise a broad-based public with the innovations, concepts and design processes behind the products and systems surrounding us. 
“Design is the creative configuration of our everyday life; it serves society, it is also a political act and far more than what many people associate with the word “design”. The diversity, the social responsibility and the options offered by this field have always been the theme of this Festival, which this year has an extraordinary range.” 
 (Lilli Hollein, Festival Director, VIENNA DESIGN WEEK) 
Multiple themes take the spotlight for the first time in this year’s Festival: on one hand a special format will investigate the opportunities of virtual and augmented reality in the field of design. On the other, we join forces with designers, experts, activists and NGOs to examine how far design can be both the expression as well as the tool of protest. Meanwhile, a departure challenge with the Vienna Business Agency is devoted to the key topic of urban food production and consumption and will furthermore tackle this topic in a programme of talks, tours and other events.
Part of the key focus on virtual reality takes place in collaboration with sound:frame, the Vienna agency for audio-visual art. For the first time, this cooperative venture will invite an installation of one of the currently most exciting players in the field of VR and AR, the London design studio of Marshmallow Laser Feast, to a VR Vienna meet-up – a community conference that regularly organises get-togethers for the Vienna XR scene. 
A new feature existing now for several months is the location of the VIENNA DESIGN OFFICE, now in the immediate vicinity of the Naschmarkt in Vienna. 

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