Serralunga 1825

INDIRIZZO: via Serralunga, 9
LOCALITA': BIELLA - (BI) - ITALIA
TELEFONO: +39 015 243 5711
FAX: +39 015 31081
WEBSITE: www.serralunga1825.com

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Serralunga’s 1825 collection revolutionized the concept of garden furniture by being focused on innovation, since five generations of experience.

Born out of a desire to combine a knowledge of traditional values with cutting edge highly contemporary concepts, the initial product line was conceived with the precise aim of introducing the pot as a decorative element, in fact for the first time, the simple flower holder has been admired in terms of its aesthetic value. Over the years, this trend was developed in line with new materials, technologies and aesthetics: the illuminated pots illustrate this evolution considering their lifestyle concept able to enhance different surroundings.

The collection today, reinforced by Serralunga’s indisputable quality, uses the talent of many well known designers, and is extended to the field of interior design. Furnishing accessories therefore become focused on a constant aesthetic renewal, making the 1825 collection even more exclusive and unique.

History

Serralunga, the leading outdoor furniture company, was founded in Biella in 1825. In reality, Serralunga is the name of the family that has been the creative and entrepreneurial heart of the company for five generations. The company was started as a tannery and then moved into leather processing for industrial purposes. The real revolution took place in two later phases: the first, around 1950, with the processing of plastic, the raw material that is still the brand’s features today, and then in the 1980s, with the rotational moulding technique imported from the U.S.A., an innovative technology that allows the production of hollow objects of up to 3,000 litres.

Serralunga, the first company in Italy, installed a pilot system and began to produce flowerpots, revolutionizing a very traditional sector with a large and stylish objects production, thanks to the winning combination of hard wearing and light material.

The company has been based in the same place for almost two centuries. Its production is totally concentrated in Biella, Italy, in the street named after the Serralunga family, in a 12,000 m² plant, employing 65 members of staff and around double in induced activities. The plant processes over 1,200 tons of plastic and produces around 200,000 items a year.